Web Site
Positioning - if you
build it, will they
come?
It doesn't matter how
useful, flashy, or expensive
your web site is if
nobody comes to see
it. Sure, search engines
are important (and we'll
get to them on another
page) but they're not
necessarily the end-all
be-all solution for
maximizing your investment
in your web site. You
already know the Marketing
101 basics - make sure
your URL shows up everywhere
your phone number does
(your Yellow Pages ad,
your invoices, your
business cards, print
catalogs, etc.) But
what you may not know
is that there are all
kinds of resources (other
than search engines)
on the web where you
can place a link to
or otherwise advertise
your site - and a significant
percentage of them are
FREE. Resources such
as:
Business-to-Business
Directories (B2B or B2C)
Directories and Links
pages specific to your
industry
Trade Publications (online
and printed)
Buyer's Guides and Vendor/Supplier
Lists (online and printed)
Bulletin Boards and User
Forums
Manufacturer and Distributor
sites
Related but non-competing
business sites
Industry Associations
and Organizations
When you think about it,
these kinds of links are
even more valuable than
the search engines. Anyone
who's ever used Alta Vista
or Google knows how "hit
and miss" the search
engines can be - once
you type in your keywords,
you might get a handful
of useful results mixed
in with thousands, if
not tens of thousands
of totally irrelevant
sites. You may get more
visits from the search
engines, but how many
of the visitors are really
looking for what you have
to offer? Advertising
your site with the resources
above will give you more
targeted visits; you'll
be placing your web site
address directly in front
of the people who most
need to see it.
As long as we've been
in business, we've recommended
to each and every one
of our clients that they
take this approach to
marketing their web site.
And they have all agreed
that it's a great idea.
The only problem is finding
the time to do the research
- actually finding the
directories, guides, links
pages and publications
best suited to your market.
And that's where Marketing
Internet Sale comes in.
What Marketing
Internet Sales Does:
The first
thing we'll do is interview
you to determine what
your target audience is.
They may be the types
of clients that you have
now, or possibly new markets
that you'd like to get
into. Once we have a good
grasp of your business,
we get to work. Between
us we have over thirty
years of sales and research
experience in various
fields, and we've all
been working on the World
Wide Web since its inception;
we know how to quickly
find the resources that
are most relevant to your
business. Where a link
is available at no cost,
we'll fill out the forms
and submit it for you
(and then check back to
make sure the link was
added). If a resource
charges (or requires a
membership) to list your
site, we will note the
fees and relevance to
your business, for your
later perusal. We will
make inquiries about advertising
opportunities, and we'll
note where your major
competitors are listed.
And periodically we'll
gather all this information
into a report, so you
have a clear idea how
your site is currently
positioned, and where
you could be in the future.
The Time
to Act is NOW:
We believe
that site marketing and
positioning is possibly
the most important aspect
to an organization's presence
on the web, and yet it
often turns out to be
the most neglected. Don't
miss an opportunity by
putting this off a day
longer. Your competition
may already be listed
where you aren't. Contact
ACCC today, either by
email
or call us at (02) 9688-6880,
and let's talk.
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